Meet Line, The Messaging App That Reaches About One-Third of Japan?s Mobile Phone Users

It would be easy to assume that giants like Apple, Facebook and the carriers will control smartphone messaging. But the reality is that the global messaging market remains fragmented with several independent players like Sequoia-backed WhatsApp and Korea's Kakao TALK. Japan, in fact, has a dominant smartphone messaging app of its own -- and one with very enviable usage figures. A free calling and chat app developed by NHN Japan, Line has about 74 million users less than a year and a half after launch.

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